The Bumble Audacity
Billions in profit and this is the best marketing you could come up with? Really?
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The founder of Bumble met her husband on a ski trip. I just want to make that clear as we begin so that you know while she’s touting her success to the tune of billions and the Bumble team is revamping the app so that not all the responsibility is on women anymore and talking about how AI can improve dating with a straight face you’ll know that everything she’s overcomplicated she also acquired for herself very simply. She met her husband while she was living her life, and she doesn’t want you to know that you can, too. The truth is not good for business.
Yes I’ve seen the billboards. Yes I’ve seen Bumble laugh in our faces and try to belittle what agency we have left in dating so that in our shame we return to the app and give it more money to show us the same men we’ve swiped through for years and just enough new ones to remind us they still think of these apps as free sex work. You will delete it days if not hours after you redownload it. You already know that, and I’ve already told you. I’ve been telling you since 2019. But will anyone listen? I don’t know. I see glimmers of movement, but I’ve done this work long enough to know the dating industry is stronger than I am. Dating apps figured out how to take a basic human desire and twist it into an addictive slot machine that dangles love just out of reach—forever. On a fucking ski trip.